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B2B Fulfillment: What Is It and How Does It Work?

Modern business relies on fulfillment activities to deliver goods and services to customers, whether in business-to-consumer (B2C) transactions or as a business-to-business (B2B) organization.

What Is B2B Fulfillment?

B2B fulfillment services concentrate on satisfying orders between one business and another instead of a business to an individual. This process can take many forms and often involves high-volume or bulk orders.

How Does B2B Fulfillment Work?

For example, a B2B-focused organization may deliver large quantities of goods to a wholesale company. In turn, the receiving company stores, sells and ships the products to retailers who make the final sale to consumers. Another common application is a corporate office with many branches that buys necessary operational supplies in bulk to take advantage of quantity discounts. The company can then allocate these resources to their satellite offices from their stockpile as needed.

Consistent delivery of goods and services is frequently essential to a business’s core purpose or operations. B2B fulfillment practices must be reliable, swift and efficient to prevent costly delays and support an effective supply chain.

The Difference Between B2B and B2C Fulfillment

While both B2B shipping and B2C fulfillment focus on order delivery, their characteristics can vary widely.

Shipping Differences

B2C e-commerce fulfillment generally involves higher numbers of smaller and lighter-weight packages. Parcel delivery services can easily transport and deliver these smaller packages affordably, leading many companies to offer B2C perks like free shipping.

In contrast, B2B orders are less frequent since they’re larger. Because of the volumes involved and the fulfillment speed necessary, shipping costs are generally higher.

B2B orders also often use freight carriers and work with third-party logistics providers like Crown LSP Group. These partners help broker freight on either a full truckload basis or through negotiated rates for less-than-truckload deliveries.

Receiving Protocols

B2B order fulfillment can be complex since customer demands may vary. Larger companies may require electronic documentation or value-added services like drayage and barcoding for better inventory management.

Similarly, a recipient may restrict deliveries by specifying certain days or times of the day for receiving. Narrow delivery windows can add to the shipping costs, and delays can result in penalties or denied deliveries.

Conversely, B2C orders generally carry no limitations. Parcel companies can deliver at any time of day or day of the week, usually with no documentation necessary.

When to Choose a B2B Fulfillment Provider

B2B fulfillment services are ideal for companies that have commercial customers or want to attract them. These specialized services can help you ship swiftly, efficiently and cost-effectively to meet your customers’ needs. Plus, effective B2B order fulfillment can create repeat long-term customers, reducing your cost-per-acquisition numbers.

How to Choose the Right B2B Fulfillment Provider

Consider several factors when identifying the best B2B partner for your company.


The B2B fulfillment process may follow similar steps for each company, but you need more than a cookie-cutter approach. A knowledgeable and experienced 3PL fulfillment provider works with you as a consultant to understand your unique business challenges and designs a solution to answer them head-on.


Whether you have hundreds of B2B customers or you’re seeing your first sales, you need an agile partner. Carefully assess the 3PL company to ensure they’ll be able to handle increased order processing demands and support continued growth.


Your 3PL B2B fulfillment provider should offer an extensive range of capabilities for your success.

For example, many businesses choose to integrate warehousing services to maximize space. Companies also use their 3PL partner’s transportation network to achieve cost savings or meet specified delivery requirements. These benefits can be especially valuable for specialized needs, such as temperature-controlled storage and transportation.

Consider whether your prospective 3PL partner can handle extras like labeling and barcoding, which may be essential for inventory management. Offering advantages such as goods palletization and robust quality programs can ensure your products’ integrity on arrival. Other value-added services — like order picking and packingtransloading and cross-docking — can also help you take your business to the next level.


Your ideal 3PL fulfillment partner should demonstrate a shared focus on your success through exceptional customer service. You should see your B2B fulfillment provider responding to issues and rapidly engaging to resolve them.

Plus, an experienced B2B fulfillment services company can help you proactively identify opportunities. As a result, your business gains additional efficiencies and cost savings while improving customer satisfaction.

Choose Crown LSP Group for Your B2B Fulfillment Needs

Crown LSP Group is a full-service distribution solutions provider in eastern North Carolina with extensive B2B fulfillment experience. Our team believes your organization has unique needs and deserves a one-of-a-kind fulfillment answer. That’s why we create custom strategies for our customers. When you work with us, you also benefit from scalability, flexibility and a commitment to partnership. Find out how we can help with a tailored solution for all your fulfillment needs, from warehousing to transportation.

Request a quote online, or connect with a team member for more information.